Our Story

The Olive Social is run by two marketing professionals who love working with brands to tell their story and enhance their business using a mixture of digital and traditional marketing strategies. Having worked in house at some of the biggest names in UK hospitality such as Gordon Ramsay Group, Caprice Holdings and D&D London, they bring this experience to their clients' independent business.

Both Sussex born and bred, Rachel and Justine struck up a friendship whilst studying hospitality at Bournemouth University. Their career paths would see an uncanny likeness, as they both ventured up to the big smoke after university to work for some of the country’s best hospitality brands.

Over the years they would spend many a catch-up conversing about food, the latest hotel and restaurant openings and their shared love of hospitality and all things marketing.  It was during these meetings, they vowed to one day set up a marketing business of their own. 


A few years (and many olives) later, The Olive Social was created, born out of their shared passion of wanting to help independent hospitality brands achieve the success they deserve. 


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Why The Olive Social?

Now, if you are wondering about the name The Olive Social, well it’s rather a sweet story really. Whilst pondering the perfect company name during a balmy summer’s evening in the garden, it was agreed that the name must be related to one of the duos greatest passions - food of course. Amongst them was Jack, Rachel’s very cultured 3-year-old son, who was listening very intently to the conversation whilst tucking into a rather expensive bowl of Gordal olives. The name was born!

Justine O'Connell



Live to eat, not eat to live, has always been one of Justine’s mottos in life, fuelled by her career working for some of the UK’s most successful restaurants. 


It all began with working in events, sales and marketing departments of hotels including The Grand Hotel, Eastbourne and Oatlands Park Hotel in Surrey. 


Justine then moved to the bright lights of London on the cusp of the dining revolution that ensured we all eat out, really well, on a regular basis. This led to a flourishing career working for luxury restaurant groups D&D London (during the 2012 London Games), Kettners (at its best), Gordon Ramsay Group (as they opened four restaurants in a year!) and most recently Brighton based restaurants The Coal Shed and The Salt Room (opening The Coal Shed, One Tower Bridge).  


In 2016, Justine took a work sabbatical, travelling to India to take a yoga teacher training course. Aside from finding her inner peace, whilst in India she took on the challenge of developing a yoga schools’ sales and marketing strategy, along with an apprenticeship with mindful publication Elephant Journal, seeing her work published and managing one of their biggest Facebook pages.  


Justine is passionate about telling a story through the love of food and great hospitality. She also will not let you eat until a great picture has been taken!  





Rachel has been lucky enough to have worked with some extremely successful and prestigious independent hospitality businesses over the years. 


Her career began in operational roles working for brands such as the 5-star Royal Garden Hotel and boutique hotel group Firmdale.  Rachel’s love of fine food, quality vino and ‘hospitality at its best’ led her to work for the likes of The Ivy, Scott’s Restaurant and Mayfair’s famous Annabel’s nightclub.  


Yearning to live a life back by the sea, Rachel returned to Sussex to work for independent cafe group The Real Eating Company, before joining the iconic Grand Brighton Hotel and sister property Richmond Hill Hotel as Group Marketing Managing. In the role for almost 7 years, Rachel managed and executed the hotels’ re-brands and supported successful new openings (GB1 Restaurant and The Spa at The Grand).


With a huge amount of industry knowledge and experience under her belt, coupled with a true passion for hospitality marketing, Rachel cannot wait to help breathe new life into your brand and see it reach its fullest potential. 

Thank you to our friends at Vervate for our photo shoot!